The Impact of Gen Z: Digital Natives Shaping Trends
India’s Gen Z is emerging as a powerful force that is reshaping consumer habits with a unique blend of digital fluency and authentic engagement.
Their engagement is not confined to digital channels—they influence household decisions and drive trends through both online and offline interactions.
It is the largest generation in India—surpassing the entire US population in size—and brings a fresh perspective to consumption.
This cohort is wired differently; they prefer immersive visuals and authentic communication over traditional advertising methods.
